Shrinkflation
The word that was invented quite recently to define when a food product has been made smaller but the price remains the same, or even increases.
I was a victim of shrinkflation on Saturday. My sister asked me to pick up two smoked salmon fillets in Sainsburys . I bought the pack that said on the label, "2 boneless smoked salmon fillets". When she visited and took the salmon out of my fridge she said, "there's only one salmon". I said, "the label says two, and there's no way anyone can undo the packaging and take one out without it being obvious. Lets open the pack and get it out". That's when we realised what crafty thing Sainsburys have done. What was a single salmon fillet has been cut in half lengthways to create two fillets. But still paying the price of two normal size pieces of salmon.
I was a victim of shrinkflation on Saturday. My sister asked me to pick up two smoked salmon fillets in Sainsburys . I bought the pack that said on the label, "2 boneless smoked salmon fillets". When she visited and took the salmon out of my fridge she said, "there's only one salmon". I said, "the label says two, and there's no way anyone can undo the packaging and take one out without it being obvious. Lets open the pack and get it out". That's when we realised what crafty thing Sainsburys have done. What was a single salmon fillet has been cut in half lengthways to create two fillets. But still paying the price of two normal size pieces of salmon.
