I watched TV programme and I like their theory. No advertising, no internet selling due to too many returns and handling which in the end is more expensive. They even now looking to save on materials e.g. making some clothes shorter which is good news as I am under 5ft. They say that is how they can sell cheap.
Years ago I only shopped once in Primark -- umbrella as it was raining.
What I would like to know have they improved in quality? Are they catering now for the “very” mature person or is it still buy, wear a few times and throw?