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  • Daniel Ark @DanielArk Newton Of Dalvey - 3y

    Customer Relationship Management

    Customer Relationship Management or CRM is a process that combines a company's technology, strategies, and practices. This is done to analyze and manage customer data and interactions throughout the customer journey. The goal of CRM is to assist customer retention and improve customer service relationships, thereby driving sales growth. CRM systems compile various customer data across all platforms and establish a point of contact between the company and the customer. It can also enable the customer-facing executives to get detailed information of the customer, their purchase history, concerns and buying preferences.

    Purpose Of The Research

    As stated by Eid (2013), the main aim of the study is to analyse the efficiency and effectiveness of the customer relationship management process. This is necessary as the customer relationship management process is very crucial for the survival of the banks, especially in the UK. On the other hand, research also aims to examine customer loyalty towards the UK banking industry. This step is necessary as a loyal customer always contributes to the growth of the bank. Therefore, to achieve sustainable development of bank in the UK, it is very crucial to conduct thorough research.
    Visit: https://myassignmenthelp.com/dissertation/topics/marketing/customer-relationship-management-in-banking-industry-uk.html

Book club

This group is for people who like to read a book and discuss it with others. We will choose a book each month from titles suggested by members of the group. We will then return for an on-line discussion at a pre selected date which will be 6 weeks later. Important that we suggest books which are readily available, not too expensive, and not too long.

** Please note that this is a book discussion group. Business posts will not be accepted and members posting these will be removed from the group. SO PLEASE NO ADVERTISING.